A social-first strategist with 10 years experience in branded content management and audience engagement.

In short, I just like content that makes sense.

I like to make the complex stuff simple, the silly stuff sensical and the boring stuff less so. And not alone either, I’m not an on-the-tools creator, but I love working with those who are.

Previously seen at: Mona (Museum of Old & New Art), Arts Centre Melbourne, Publicis Emil (Mercedes-Benz AU & NZ) and working alongside UNILAD media in London, UK in content, community and account management roles.

I’ve been called a ‘Bridge between teams’ and the ‘Bridge over troubled waters’; I’ve had team members adopt WWBD* and although funny, cringe plays on my name, they sum up roles I’ve played.

An insights-driven leader who likes to get the right people at the table to create something the right people care about.

Let’s chat.